Sales Technology Tools

Focus on your clients.
Technology powers the rest.

Learn how you can use our handy sales tools to maximize sales and boost lead generation in our all-new FAQ section.

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Sales Technology Tools

Tooled for human care

Our suite of agent tools empowers you with the knowledge you need while streamlining your
workflow. Our tools follow you throughout the agent/member journey, empowering you to help
members by using technology that puts people first.

Access agent portals

Agent portal

Vantage is your go-to agent resource. Learn, certify, enroll, service. Do it all from Vantage.​

Go to Vantage
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Sales Enablement Library

Find the sales materials you need for every step of the agent/member journey in 1 easy-to-search site.

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Generate more leads

Marketing

The Marketing Resource Center is your go-to source for pre-approved printed and digital marketing assets available in a variety of languages.

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Customer Relationship Management

Manage prospects and register events in Connection Hub – for career agents only.​

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Compare and confirm

Prescriptions

Rx Calculator helps you find the right Rx plan for clients based on total costs.​

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Providers

Confirm in-network providers and help clients find the right care for their needs with Find a Doctor tool with Care Highlight™ ratings.​

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Close your sales

Agent enrollment

Complete applications online quickly and accurately for all Medicare plan types with Enrollment Hub.​

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Digital Marketing Materials (DMM)

Increase your client enrollment productivity and efficiency in-person, virtually or over the phone and still get credit for the sale. DMM makes it possible.

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Retain your clients

Care in action

The Health Risk Assessment helps agents and Humana proactively pinpoint members’ needs for an enhanced member experience.​

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Client intelligence

Get real-time insights into your Humana book of business with My Humana Business Center.​

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Client service

Expedite the customer service process with Service Inquiries.​

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Reasons to believe

Tools for today and tomorrow

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Efficiency

Spend less time on busy work so you can carve out more time for clients.

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Accuracy

Reduced errors may mean fewer pended applications and more satisfied clients.

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Transparency

Get 24/7 access and insight into your Humana prospects and book of business.

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Service

Better client service leads to an enhanced client experience, which bolsters retention.

Video demos
Video demos

Power up your sales technology tool use

Not sure when and how to use sales and technology tools to supercharge your sales and knowledge? These demo videos on Humana MarketPoint University provide an overview of best practices for each tool to help you put them to good use.

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Sales technology tools FAQs

FAQ Category:

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Vantage is your go-to agent portal. It houses all agent-facing Humana tools and information from compliance to enrollment, marketing to retention. It’s the umbrella under which everything else lives.

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Go to account.humana.com and enter your username and password to log into Vantage. Don’t have a login? Go to account.humana.com/registration to sign up.

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For Career and partner agents, Humana MarketPoint University (HMU) serves as an online educational platform to increase knowledge about Humana tools, products and resources. You can use it as often as you’d like; however, you are required to complete courses before selling certain plans and/or using certain tools.

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You can access HMU via Vantage to stay on top of the latest policy changes, tool enhancements and new plan benefits.

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Visit IgniteWithHumana.com or access via Vantage to access a variety of educational materials and resources including playbooks, one-pagers, webinars and much more.

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Humana’s Marketing Resource Center (MRC) is your one-stop shop for downloadable, Humana-approved marketing assets to help you connect with prospects and clients during AEP and beyond. Access MRC via Vantage to explore our library of customizable printed and digital materials in a variety of languages.

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In addition to helpful resources on Ignite including webinars, playbooks and more, you can also boost your lead generation skills with Humana’s CRM tool, Connection Hub, available for career agents only via Vantage. With built-in event and seminar tracking and lead-management forms, the Connection Hub helps streamline the back-office busywork so you can focus on strengthening your relationships with new, existing and prospective clients. Watch this quick how-to video to learn more about how Connection Hub works.

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One of the most important aspects of helping clients choose the right healthcare plan is ensuring that they have access to their preferred primary care physician (PCP). That’s where Humana’s Find a Doctor tool with Care Highlight® ratings comes in. Available in Spanish, Chinese and Korean as well as English, this helpful tool makes it easy for agents to help connect members or prospects to care that’s right for them, rated for quality and cost efficiency where available.

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Go to humana.com and click on “Find a Doctor” on the home page. You can also get more information about accessing and using the Find a Doctor tool in our provider playbook.

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Humana’s Rx Calculator gives agents the ability to estimate members’ total prescription medication costs when comparing Prescription Drug Plans (PDPs) at enrollment. Be sure to ask clients for their consent to capture and save their drug lists in Rx Calculator but remind them that beneficiaries are not required to provide consent to use the tool. By using the Rx Calculator tool, you can help guide prospects and clients to choose the Medicare plan best suited to their needs and budget.

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Humana’s Digital Marketing Materials (DMM) help agents like you send up to 3 plan options for prospects to compare side-by-side in a single email, either in English or Spanish.

The DMM tool allows you to meet the prospect where they want to be met, whether in person, over the phone or virtually. DMM also allows you to avoid travel, which increases efficiency and productivity leaving you more time for new sales.

 

Watch this short video to learn more about Digital Marketing Materials.

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We’re always working to optimize the client experience with updates like enhanced personalization, subject-line variation, branded materials for veteran audiences and content specific to different phases of your sales cycle before, during and after a sale. In addition, Digital Marketing Materials allows the prospect to receive plan materials faster and offers the ability for them to self-enroll, while you the agent still get credit for the sale.

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Formerly the Medicare Documents Library, the Sales Enablement Library (SEL) provides an array of materials to help you educate prospects on Medicare plans from awareness to enrollment. Use the handy search function to choose from a variety of sales materials tailored to every step of the enrollment process. Having access to these materials can help prepare you for compliant sales appointments that answer your prospects’ questions and empower them to choose the right plan for their needs.

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The Sales Enablement Library is available via the Vantage agent portal, in the Medicare subheading under Sales & Marketing.

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My Humana Business Center makes it easier than ever for agents to get a holistic view of their Humana books of business. Simply log into the Vantage agent portal to access this handy tool that can help you establish and maintain a strong relationship with your clients. Watch this short demo video to see how My Humana Business Center can help elevate your client retention efforts.

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Humana wants to help agents get the most out of their client interactions. If you still have questions about sales technology tools, Humana Agent Support is here to help. Find your support team on Ignite to reach out with any questions about accessing or using these tools.

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