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¹Keenan, Michael, “Word of Mouth Marketing: Examples and Strategies (2022),” Shopify.com, last accessed December 12, 2022, https://www.shopify.com/retail/word-of-mouth-marketing.

²Wells, Stacy, “The Best Word of Mouth Statistics for 2022,” Roster.com, updated August 12, 2022, https://www.getroster.com/blog/word-of-mouth-statistics/.

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¹Keenan, Michael, “Word of Mouth Marketing: Examples and Strategies (2022),” Shopify.com, last accessed December 12, 2022, https://www.shopify.com/retail/word-of-mouth-marketing.

²Wells, Stacy, “The Best Word of Mouth Statistics for 2022,” Roster.com, updated August 12, 2022, https://www.getroster.com/blog/word-of-mouth-statistics/.